o! I’m Cassy, a
UX designer, leader and mentor.
Nice to meet you.
I’ve been solving human experience challenges with companies for 13+ years. I love problem solving, strategy, and the behavioral psychology behind UX.
My Design Process
To the left is a simplified diagram of my overall design process. I’m a data driven designer, utilizing qualitative and quantitative data to inform my designs both before and after creation. I like to move quickly and iterate frequently, applying principles from behavioral psychology, such as the BJFogg model, the Hooked model, and learnings from sites like Coglode.
“Users who continually find value in a product are
more likely to tell their friends about it.”
—Nir Eyal.
Mobile
I have been crafting user experiences for 14+ years, specializing in mobile for the past 10 years. I love working on complex problems and have a lot of experience working in two-sided marketplaces at Trulia, AgileMD, Scoop, and Bright Health.
Web
My experience with WebApps includes Enterprise apps, administration panels, data dashboards, text editors, diagram drawing editors and complex retail marketing apps. I have focused my website design on simple, marketing focused websites.
User Research
My UX career started in user research over 14+ years ago. Ethnography, user testing, and task models are a few of my areas of expertise but I have extensive expertise in almost all qualitative methods. I tend to use RITE testing a significant amount in product design.