Hi, I’m Cassy.
Hands-on Product Design Leader
I am an AI-enabled, code-shipping player-coach with 22+ years of experience changing how teams work, shifting what products get built, and making users, teams, and businesses happier.
I live for the messy, technically complex problems where the path forward isn't obvious, and everyone has a different idea of what needs fixing. I work across design, research, data, and strategy, collaborating with the people who know the problem best to understand what's really going on and decide what matters. I'm not precious about how we get there. I care that what we build works and delivers results.
Selected Case Studies
Designing a new way for commuters to find the right ride.
Director, Product Design
Leadership - Design Strategy - Stakeholder Alignment - Brand Integration
Redesigning the software behind one of the world's most well-known retail experiences.
Proving that small, research-led changes can have a big impact.