Hi, I’m Cassy.
Product Designer specializing in early-stage startups.
I have 22+ years of deep experience doing design, research, and strategy. Wearing multiple hats is where I thrive. I know the craft, how to find the right problem, and how to solve it, even when it’s technically complex and messy. I use AI and get into the code when it makes sense.
I want to solve hard, fun problems that meaningfully impact the people who use what we build. I do my best work with smart, passionate, low-ego people with a growth mindset.
Designing a new way for commuters to find the right ride.
Redesigning the software behind one of the world's most well-known retail experiences.
Selected Case Studies
Proving that small, research-led changes can have a big impact.
Raising the quality bar, resulting in multiple team impacts and several AI enablement insights.