Hello! I’m Cassy, a
UX leader and mentor.
Nice to meet you.
I’ve been solving human experience challenges with companies for 22+ years and mentoring UX teams for 12+ years. I love UX strategy, team growth, and the behavioral psychology behind UX.
I’m passionate about the teams I lead and colleagues I collaborate with. Here’s what they want you to know.
Patricia Yeh
Product Design Manager
“Cassy is an exceptional UX Design and Research leader who brings a rare combination of expertise, empathy, and vision to every team she leads. Her approach to leadership is rooted in trust, transparency, and a genuine care for her team's growth.
Cassy is a great collaborator who creates strong, lasting connections. Her strategic thinking goes beyond surface-level solutions, diving deep into understanding both the user experience and the broader organizational context.”
Clay Hoffman
Product Designer
“Cassy was my immediate supervisor at Bright Health as the UX Director. Within this role Cassy relentlessly provided needed structure to the team and business, through good process, documentation and an honest and clear dialogue. This was something which she didn’t just ask of us, but lateral colleagues / departments and people ‘up the chain’ as well. She went about her duties with a sense of humor and fun. When needed, she went to bat for her team members as an advocate for better compensation and for educational opportunities. In short, I really liked working with Cassy and I very much hope to have the chance to work with her again: she’s a super strong asset to any team or business lucky enough to have her.”
Emily Moser
Sr. User Researcher
”Cassy is the best manager I've ever had - she was my manager for 2 years at Starbucks.
She was incredibly proactive. I always felt like she not only had already thought about whatever we were discussing, but that she had a plan for how to handle it. Cassy constantly worked towards the best outcome for the business, and also our team and individual health. Listening to her talk was like listening to a chess master explain their strategy - her expertise shined through everything she did.
If there is ever an opportunity to work with Cassy again, I'm jumping on it. She's the best asset a team could have.
Adam Wood
Content Strategist
“I’ve had the opportunity to work closely with Cassy on a variety of projects. Hands down, she is the most organized and detail-oriented person I have ever worked with. As a project lead, she consistently and concisely summarizes what’s required of her team, making our jobs a LOT easier. If something falls off the radar of another teammate, you can assure that Cassy will not only catch it, but perfect it. Never satisfied with “good enough,” she always goes the extra mile to make sure her deliverables are outstanding—this not only benefits us internally, but it directly (and positively) impacts the customer.”
Adnan Khan
Mobile Product Management
“Cassy is always a pleasure to work with. She is very conscientious and thorough in her work, as well as calm when under pressure. She never has a bad word to say about anyone, and can always keep things light, even under the most chaotic circumstances. I hope to work with Cassy and know her as a friend for a long time.”
Greg Lee
Engineer
“As an engineer at Scoop, working with Cassy was simple, streamlined, and a pleasure. She has clear processes and communication, and is also extremely flexible on implementation. She's willing to work with engineering to come up with a product that not only looks and feels great, but is also easy to build. Her broad knowledge and experience also gave me confidence that I was building the right thing.”
My Design Process
To the left is a simplified diagram of my overall design process. I am data driven, utilizing qualitative and quantitative data to inform my designs both before and after creation. I like to move quickly and iterate frequently, applying principles from behavioral psychology, such as the BJFogg model, the Hooked model, and learnings from sites like Coglode.
Designer Portfolio
Mobile Product Design
I have been crafting user experiences for 16+ years, specializing in mobile for the past 12 years. I love working on complex problems and have a lot of experience working in two-sided marketplaces at Trulia, AgileMD, Scoop, and Bright Health.
Web Product Design
My experience with Web Product Design includes Enterprise apps, administration panels, data dashboards, text editors, diagram drawing editors and complex retail marketing apps. I have focused my website design on simple, marketing focused websites.
User Research
My UX career started in user research over 16+ years ago. Ethnography, user testing, and task models are a few of my areas of expertise but I have extensive expertise in almost all qualitative methods. I tend to use RITE testing a significant amount in product design.