Hi, I’m Cassy.
Product Design Leader and Mentor
For over two decades, I’ve shaped design teams and digital experiences across industries from healthcare to fintech, enterprise platforms to two-sided marketplaces. I’ve built UX orgs from scratch, scaled design systems, and led research that shifts roadmaps at the executive level.
I drive impact by transforming complex problems into clear design strategies, rooted in data and aligned with business priorities. What fuels me is the 50+ designers and researchers I have mentored in the craft of design and the psychology of human behavior and I am fortunate to have a career I love.
Case Studies of Recent Work
Starbucks Enterprise Software Redesign
Manager, Digital UX
Leadership - Design Strategy - Research Strategy - UX Performance Metrics - Resource Management
Bright Health Page Template and Design System
Director, Product Design
Leadership - Design Strategy - Stakeholder Alignment - Systems Thinking - Brand Integration
Past Work
Mobile Product Design
I have been crafting user experiences for 22+ years. I love simplifying complexity and working on highly technical solutions. I have extensive experience in fast-paced environments and industries with high levels of regulation.
AgileMD Enterprise Health Software
My experience at AgileMD can be summarized as Enterprise Desktop and Web Software. I created the end-to-end experience for web administration panels, data dashboards, text editors, diagram drawing editors, and well as the mobile app.
User Research
My UX career started in user research over 16+ years ago. Ethnography, user testing, and task models are a few of my areas of expertise, and I have extensive expertise in most qualitative methods.
My Design Process
My design process is grounded in data, using qualitative insights and quantitative signals to inform decisions before, during, and after creation. I like to move quickly and iterate, drawing on behavioral psychology frameworks like the BJ Fogg and Hooked models and applied research from sources such as Coglode and the Stanford Behavioral Lab. I focus on shaping experiences that drive meaningful engagement and achieve a business goal. While data guides my direction, I also value intuition, team dialogue, and user context to ensure we’re solving the right problems in the right way.