Hi, I’m Cassy.
Product Design Leader, Research and Design
For over two decades, I’ve shaped multidisciplinary UX teams and digital experiences across Fintech, Real Estate Tech, Healthcare, Technology, Marketplaces, SaaS, and Employee Experience. I’ve built UX orgs from scratch, through two IPOs, scaled design systems, and led research that shifted roadmaps.
I drive impact by helping companies understand their customers, aligning UX with top business metrics, scaling processes, and focusing on user engagement. I’m known for fostering cultures of transparency, accountability, and trust, and I value curiosity and divergent thinking. What fuels me is the experience of leading over 50 professionals in the craft of design and the psychology of human behavior.
Case Studies of Recent Work
Manager, Digital UX
Leadership - Design Strategy - Research Strategy - UX Performance Metrics - Resource Management
Director, Product Design
Leadership - Design Strategy - Stakeholder Alignment - Systems Thinking - Brand Integration
Director, Product Design
Leadership - Design Strategy - Systems Thinking - KPI Alignment - Collaboration - Data Drive Design
Past Work
User Research
My UX career started in user research over 16+ years ago. Ethnography, user testing, and task models are a few of my areas of expertise, and I have extensive expertise in most qualitative methods.
AgileMD Enterprise Health Software
My experience at AgileMD can be summarized as Enterprise Desktop and Web Software. I created the end-to-end experience for web administration panels, data dashboards, text editors, diagram drawing editors, and well as the mobile app.
Mobile Product Design
I have been crafting user experiences for 22+ years. I love simplifying complexity and working on highly technical solutions. I have extensive experience in fast-paced environments and industries with high levels of regulation.
My UX Process
My UX process is grounded in data, using qualitative insights and quantitative signals to inform decisions before, during, and after creation. I like to move quickly and iterate, drawing on behavioral psychology frameworks like the BJ Fogg and Hooked models and applied research from sources such as Coglode and the Stanford Behavioral Lab. I focus on shaping experiences that drive meaningful engagement and achieve a business goal. While data guides my direction, I also value intuition, team dialogue, and user context to ensure we’re solving the right problems in the right way.